Why don’t Apple step into Insurance

Leveraging Data— Case Study on Tesla, Lemonade

Source: Twitter @teslainsurance, Lemonade Insurance Website

Surface

Figure 1: Brief overview of these companies
Figure 2: Lemonade’s Money Pie (Source: Lemonade Website)
Figure 3: Data Collected for Tesla Insurance vs Mainstream

Main Question: Why isn’t Apple into Insurance?

Point 1: Brand Perception

Point 2: Regulatory Perspectives

Point 3: Opportunity Cost — EcoSystem

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